Rank Higher. Invent Smarter Growth.
Seventeen checks covering whether an assistant can find your site, understand it, quote it and trust it. Four minutes, no email required, and a report you can keep.
Every question has the steps to find the answer if you are not sure. The report ranks what to fix by impact, not by how easy it is.
17 questions, about four minutes. Every one has the steps to find the answer if you are not sure. Nothing you type leaves your browser and nothing is stored.
Whether a crawler can get in and reach everything worth reading.
Does your site load with a padlock, and does the http:// version redirect to https://?
Type your domain with http:// in front and press enter. Watch the address bar. It should flip to https:// on its own and show a padlock.
Do you have an XML sitemap that actually lists all your real pages?
Open yourdomain.com/sitemap.xml and yourdomain.com/sitemap_index.xml. Count what is in there. Then count the pages you actually want found. If the sitemap has fewer, that is your answer.
Does robots.txt exist, and does it leave your money pages open?
Open yourdomain.com/robots.txt. Look for any Disallow line that covers a page you want ranked. A bare 'Disallow: /' blocks the whole site.
Is every important page reachable from your menu or another page within about three clicks?
Start on your homepage and try to reach your least-loved service page using only links. Count the clicks. If you cannot get there without the search box or typing the URL, it is orphaned.
Whether a machine can tell what each page is actually about.
Does every page have its own title, different from every other page, and under about 60 characters?
Search Google for site:yourdomain.com and read the blue headlines. Duplicates and titles cut off with an ellipsis both show up here.
Does each page have exactly one H1 that says what the page is about?
Right-click the page, choose View Page Source, then Ctrl+F for '<h1'. You want exactly one, and it should read like the subject of the page rather than your slogan.
Does every page have its own meta description, written for that page?
Same site:yourdomain.com search. Read the grey text under each result. If several pages share the same sentence, or Google is clearly inventing it from your body copy, they are missing.
Do your headings run in order, H1 then H2 then H3, without skipping?
View Page Source and scan for h1, h2, h3. A jump straight from h2 to h4 is the usual fault, and it is almost always someone choosing a heading for its size.
Whether an AI assistant can lift a clean answer off your page and attribute it to you. This is the section most sites fail.
Does robots.txt allow the AI crawlers, or is GPTBot blocked?
Open yourdomain.com/robots.txt and Ctrl+F for each of these: GPTBot, ClaudeBot, PerplexityBot, Google-Extended, CCBot. If any appears with Disallow underneath it, that assistant cannot read you.
Do your pages carry schema markup, and is it the right type?
View Page Source and Ctrl+F for 'application/ld+json'. If nothing comes up you have none. Then paste the URL into Google's Rich Results Test to see what it found.
Under each heading, do you answer the question in the first two or three sentences?
Pick any service page. Read the first paragraph under a heading. If it warms up with 'In today's digital landscape' before saying anything, that is a no.
Do you have a FAQ section using the questions customers actually ask, marked up as FAQPage?
Look at your service pages for a questions block. Then check the source for 'FAQPage'. Having the questions without the markup is half the job.
Is your business name, address and description identical across your site, Google Business Profile and any directories?
Open your homepage, your Google Business Profile and two directory listings side by side. Compare the name, the address format and the one-line description word for word.
Whether there is a reason to name you rather than someone else.
Are there real, attributed reviews or testimonials on your site?
Look at your homepage and service pages. An unattributed quote from 'a happy client' does not count.
Is there a named human on the site with real credentials?
Open your About page. Is there a person, a photo and something checkable, or just the word 'we'?
Do other websites link to you that you did not create yourself?
Search Google for a distinctive sentence from your homepage in quotes, or run your domain through any free backlink checker. Directory listings you made yourself do not count.
Has anything on the site been meaningfully updated in the last six months?
Check the dates on your blog or your last page edit. A copyright year in the footer does not count.
This is a self-assessment, so it is only as accurate as the answers. It does not read your site. For the checks that need reading your code, server headers and competitors, that is what the free audit is for.
It is a self-assessment, so it is only as good as the answers. These are the things that need somebody actually reading your site and your competitors.
Which assistants name you for the searches that matter, who they name instead, and what those pages have that yours does not.
The keywords they rank for that you do not, where their links come from, and which of it is realistically reachable.
Server headers, render-blocking scripts, Core Web Vitals on real devices, and schema that validates rather than merely exists.
Search volume and commercial intent behind the fixes, so you know which ones pay for themselves and which are housekeeping.
Want the half this tool cannot do? That is the free audit, done by a person.
Get a Free AuditYes, and there is no email wall. You answer the questions, you get the report, you keep it. Nothing you type leaves your browser and nothing is stored.
No, and no free tool that runs purely in your browser can. Browsers block one website from reading another one's code, so a checker that claims to scan from the page you are on is really sending your domain to a server somewhere. This asks you seventeen questions instead, and gives you the exact steps to find each answer.
Choose “Not sure”. It is not counted against your score, and every question carries a How do I check this? link with the steps. Anything you left unsure is listed separately at the end as the things to find out first.
Because blocking GPTBot, ClaudeBot, PerplexityBot or Google-Extended is the single most common reason a site never appears in AI answers, and almost nobody chose it. It usually arrives as a default in a security or SEO plugin and sits there for years.
Every check carries a weight based on how much it actually moves visibility. Letting the AI crawlers in is worth more than a skipped heading level, so the score reflects that rather than treating all seventeen as equal. The fix list is ordered by the same weighting.
Tell us where you are and what you want to fix. We will look at it properly and send back what we find.
“He took a brand new website to the top of Google in five months. He provides updates along the way with suggestions as well. We will be using him on other client sites in the future.”Upwork client · Google SEO for a local business
