Rank Higher. Invent Smarter Growth.
When someone asks an AI for a recommendation in your category, something gets named. GEO is the work that makes it you.
Send us your site and the searches you want to win. We will come back with what is holding you back and what to fix first.
A serious share of research now starts inside an AI assistant. Those models answer from what they were trained on and what they can retrieve, and they name specific brands when they do.
GEO is the practice of making sure your brand is in that consideration set, with the corroborating evidence models look for.
There is a real pipeline between your page and an AI answer, and a different thing goes wrong at every stage of it. Move through it and you will recognise at least one of these as your own site.
A bot fetches your URL. Not Googlebot: GPTBot, ClaudeBot, PerplexityBot, Google-Extended, each with its own rules.
Breaks whenrobots.txt blocks them. Most sites that block AI crawlers did it by accident, or inherited it from a plugin default, and never checked.
The HTML is turned into text and structure. Headings, lists and tables become an outline the model can navigate.
Breaks whenThe content only exists after JavaScript runs, so the parser sees an empty shell. Headings built from styled divs are invisible as headings.
The text is split into passages, usually a few hundred words, cut on the structure the parser found.
Breaks whenA wall of prose with no headings gets cut mid-argument, so no single chunk contains a whole answer to anything.
Each passage becomes a vector: a position in meaning space, near other passages that mean the same thing.
Breaks whenA passage that hedges, or covers three topics at once, lands near nothing in particular and is never the closest match to any question.
Someone asks a question. The passages closest in meaning to that question get pulled, from anywhere on the web.
Breaks whenYours is close but a competitor's is closer, almost always because theirs answers in the first sentence and yours spends it warming up.
The model writes an answer from what it retrieved, and names the sources it leaned on.
Breaks whenYou were retrieved and still not named, because nothing identified you as an entity worth naming. No Organization schema, no consistent brand name.
Move your cursor across to travel the pipeline, or use the arrow keys.
No surprise add-ons halfway through.
We run the prompts your buyers actually use and record which brands get named, including yours.
Original data, clear definitions and structured comparisons — the material models prefer to cite.
Presence on the review sites, directories and publications that retrieval systems lean on.
Matching names, descriptions and claims everywhere, so models resolve you to one confident entity.
Ongoing measurement of how often you appear versus competitors across model responses.
Regular re-testing, because model outputs shift and yesterday's win is not permanent.
We test a defined prompt set across the major models and record who gets named today.
Where competitors get cited and you do not, we trace back to the sources doing the work.
Content, data and third-party presence that gives models a reason to name you.
Monthly re-runs of the same prompts so progress is measurable rather than theoretical.
Search Console exports with the date range on each. Cropped to the numbers, because the traffic data belongs to the client.
Want to know where GEO would actually move the needle for you?
Get a Free SEO AuditNo, and be sceptical of anyone who says they can. Model outputs are probabilistic and change with every update. What we can do is measurably increase how often you get named.
SEO earns a ranked link. GEO earns a mention inside a generated answer where there may be no link at all. Different mechanics, overlapping foundations.
ChatGPT, Google Gemini and AI Overviews, Perplexity, and Claude. Each retrieves differently so we test them separately.
The brands establishing citation authority now are the ones models will default to later. Being early is most of the advantage.
Most clients start with one and add another once it is working.
Send us your site and the searches you want to win. We will come back with what is holding you back and what to fix first.
“He took a brand new website to the top of Google in five months. He provides updates along the way with suggestions as well. We will be using him on other client sites in the future.”Upwork client · Google SEO for a local business
