Five accounts. The screenshots, not the summary.

Six months against the six months before

Clicks83012,000

Impressions53.7K809K

Average position22.221.0

Click-through rate held at 1.5% while impressions grew fifteenfold. Holding CTR steady through growth that size is the harder half: it means the new reach was relevant rather than noise. The collection pages were rebuilt around buyer-intent terms rather than product names, which is why the #1s above are all things people actually shop for.

Rolling 28 days

Impressions—131K

Click-through rate—9.6%

Average position—11.8

A 9.6% click-through rate at an average position of 11.8 is the number worth looking at. Position 11.8 is normally page two. Earning that rate from there means the listings themselves are doing the work. Most of the #1 rankings here are brand-plus-city terms, which is exactly what a multi-location business should own first and the reason they are not listed individually above.

Three months against the three months before

Clicks151626

Impressions1.21K6.58K

Last 28 days—114 clicks, +192%

Average position went the wrong way here, from 12.6 to 20.5, and clicks still quadrupled. Read the second chart for why: the account started appearing for far more searches than before, and a wider set of rankings pulls the average down even as every one of them adds traffic. The point of the work was ranking for what people search when they do not know the brand, which is what the two #1s above are.

1 January to 1 April 2026

Clicks—406

Average position—7.8

Click-through rate—0.3%

This one is included because it is unfinished. Both lines climb from a standing start in January, and the site now sits at position 7.8 across 159,000 impressions. But 0.3% CTR at that position means the titles and descriptions are losing clicks that have already been won. That is the next job, and it is a far cheaper one than ranking. The keywords above are a content hub built in three months, sitting at 4 and 5 and climbing.

Six months against the six months before

Clicks40288

Impressions3.46K53.7K

Average position42.730.3

Average position improved by twelve places while CTR fell from 1.2% to 0.5%. That is not a contradiction. Impressions grew fifteenfold and clicks sevenfold, so the account is now visible for a much wider set of searches, including plenty with weaker intent. Six months in, one keyword has reached the top 3 and the service pages are climbing.