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Facebook & Instagram Advertising

Meta ads that stop the scroll

On Meta the creative is the targeting. We build the volume of concepts required to find winners, then scale them before they fatigue.

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Overview

Meta Ads, in plain terms

Meta’s algorithm finds your buyer better than manual targeting ever did. What it cannot do is invent a reason for someone to stop scrolling.

So the work is creative volume and iteration speed, backed by tracking that survives iOS privacy changes.

  • Creative strategy and concept production at testing volume
  • Full-funnel structure from cold traffic to retargeting
  • Conversions API and server-side tracking
  • Audience research and exclusion hygiene
  • Weekly creative refresh to counter fatigue
Illustration for SearchInvent Meta Ads management
What's Included

Everything in the engagement

No surprise add-ons halfway through.

Creative Production

Static, video and UGC-style concepts produced in the volume testing actually requires.

Systematic Testing

Structured hypotheses rather than boosting whatever looked nice.

Conversions API

Server-side tracking so signal survives browser and iOS restrictions.

Full-Funnel Structure

Cold, warm and retargeting layers that do not bid against each other.

Audience Strategy

Broad, lookalike and interest layers tested against each other properly.

Fatigue Management

Refresh cadence based on frequency data, before performance falls off.

The Process

How it actually runs

Setup audit

Pixel, CAPI, events and exclusions checked before spend increases.

Creative sprint

A batch of distinct concepts built to find angles, not just variations.

Test & read

Statistically sensible testing windows and honest reads of the data.

Scale winners

Budget consolidated behind proven creative, with fresh concepts always in the pipeline.

Want to know where Meta Ads would actually move the needle for you?

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FAQs

Meta Ads questions

Yes. Static and motion concepts, plus UGC-style edits. Creative volume is the main lever on Meta, so we treat it as core rather than an add-on.

Around $1,500 per month is a sensible floor to test enough creative to learn something. Below that you are guessing.

Yes, but only with the Conversions API properly implemented. Accounts relying on browser pixel alone are flying half blind.

Expect a learning period of two to four weeks. If an account is not trending toward profitable inside 60 days, something structural is wrong.

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Google Ads

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ChatGPT Ads

Advertising inside AI assistants. Early-mover placements, run as controlled experiments with honest reporting.

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Free Account Review

Get a free ad account review

Give us read-only access to your ad account. We will show you where the spend is leaking before you commit to anything.

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